{"product_id":"ethiopia-beshasha-lot-4","title":"Ethiopia Beshasha Lot 4","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat you will expect from the cup...\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTropical Fruit, Black Tea, Brown Sugar, Cacao\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSome Information...\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRegion: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAgaro, Jimma, Western Ethiopia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFarm: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBeshasha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAltitude: 2000-2100\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003eProcess: Washed\u003c\/p\u003e\n\u003cp\u003eVarietal: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e74110, 74112\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout the farm...\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"content\"\u003e\n\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"58b73654-ad8f-4797-a0a5-30a35b177cba\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"tabs__paragraph\"\u003eMustefa Abakeno, a dedicated smallholder farmer in the Jimma Zone of Western Ethiopia, manages an extensive 18-hectare farm located at an impressive elevation of 2,040 meters above sea level. His farm is a testament to the rich coffee heritage of Ethiopia, featuring a diverse array of coffee varieties sourced from the esteemed Jimma research center.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003eIn 2018, Mustefa embarked on his journey as an exporter, benefiting from regulatory changes that allowed him to engage directly with discerning buyers. To facilitate this endeavor, he established the \"Beshasha\" wet mill, a versatile facility processing both his coffee and that of local outgrowers. These outgrowers, Mustefa's neighbors, collectively oversee land parcels ranging from 4 to 10 hectares.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003eMustefa's partnership with the Falcon team in Addis Ababa exemplifies the potential for enhancing coffee quality through direct relationships. This collaboration spans various facets of coffee production, encompassing cherry selection, drying, and farm management. It also streamlines the supply chain, ensuring that a significant portion of the proceeds directly benefits the producers.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003eIn 2021, the addition of agronomist Harun to the Falcon team marked a pivotal moment. Harun's primary focus during the most recent harvest season has been the training and support of Mustefa and local farmers who supply cherries to the washing station. His efforts have led to numerous improvements at the washing station, including the installation of shade netting to protect drying beds during the hottest hours of the day. Cherry selection at the delivery point, tagging day lots for separation, and vigilant monitoring of moisture levels during drying ensure uniform drying before lot assembly. Harun has also been leading the trial of stumping with Mustefa on his farm and then with 6 farmers close to Mustefa's farm.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003eMustefa maintains a small field lab, equipped with a high-spec Sinar moisture reader acquired in 2020. This device ensures that all parchment dried in the stations reaches a consistent moisture level before storage in the warehouse. Harun takes charge of assessing and grading dried day lots, categorizing them based on quality and cupping profile. In parallel, he imparts training in good agricultural practices (GAP) to local farmers, with the aim of elevating the quality and productivity of their coffee gardens.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003eNotably, Mustefa's commitment to excellence extends to infrastructure development. He has constructed a modern warehouse in Agaro, impeccably equipped for milling Natural processed coffees. This investment underscores his dedication to refining and enhancing coffee cherry processing to meet the highest standards.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003eIn a significant move during the 2022 off-season, Mustefa acquired four additional purchasing sites: Echamo, Jarso, Badeyi, and Saadi. These sites serve as crucial collection points, where cherries are meticulously selected and purchased from neighbouring farmers. The cherries procured at these sites are subsequently transported to the two main processing stations, Beshasha and Kabira, where Mustefa's exacting standards and coffee processing expertise are consistently applied.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAbout the process...\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003e1) Cherry delivered \u0026amp; flotation to remove immatures\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003e2) Pulping of coffee cherry\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003e3) Fermentation in tanks for 8 -12 hours\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003e4) Washing and cleaning in channels separating floaters of parchment.\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003e5) Skin drying under shade - cleaning coffee of initial defects which is easiest when the coffee is still wet. (50% moisture)\u003c\/p\u003e\n\u003cp class=\"tabs__paragraph\"\u003e6) Taken to beds where it is dried for 7 - 10 days being covered with shade netting from 11 - 2 each day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"COFFEVER Coffee Roasters","offers":[{"title":"Filter \/ 250g \/ Whole Bean","offer_id":53251082125579,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":true},{"title":"Filter \/ 250g \/ Ground for Espresso","offer_id":53251082158347,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":true},{"title":"Filter \/ 250g \/ Ground for Stovetop","offer_id":53251082191115,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":true},{"title":"Filter \/ 250g \/ Ground for Aeropress","offer_id":53251082223883,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":true},{"title":"Filter \/ 250g 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